Meta Conversions API (CAPI) Setup on Selar

Setting up the Conversions API (CAPI) on Selar helps you track your sales and customer actions more accurately, even when browser tracking is limited.

This setup has two main parts:

1. Configure your events in Meta

2. Connect your access token to Selar
   

Step 1: Start Setup in Meta Events Manager

1. Go to Meta Events Manager

2. Select your Pixel (Data Source)

3. Click Add Events

4. Click Set Up New Integration

5. Choose Conversions API

6. Select Set Up Manually

7. Choose Conversions API + Meta Pixel

8. Click Start Setup

Step 2: Select Events to Track

When prompted, select these 5 events:

• View Content

• Add to Cart

• Initiate Checkout

• Purchase

• Search

These events cover the full customer journey on your Selar store.

Step 3: Configure Event Parameters

You’ll now configure what data Meta should receive for each event.

A. Event Details (Select for ALL events)

• Event Time

• Event Name

• Event Source URL

• Action Source

• Event ID (important for deduplication)

B. Customer Information (Select for ALL events)

• Email

• First Name

• Last Name

• Client IP Address (do not hash)

• Client User Agent (do not hash)

• Click ID (fbc) Cookie (do not hash)

• Browser ID (fbp) Cookie (do not hash)

Step 4: Generate Your Access Token

After configuring all events:

1. Click Continue through the setup

2. Click Generate Access Token

3. Copy the token (it will be a long string of letters and numbers)

Step 5: Connect to Selar

1. Go to your Selar Dashboard

2. Navigate to Integrations → Facebook Pixel

3. Enable Conversion API

4. Paste your Access Token

5. Click Update Pixel

Step 6: Test Your Setup

1. Go back to Meta Events Manager

2. Open the Test Events tab

3. Visit your Selar store or perform a test purchase

You should see events coming in as:

• Browser

• Server

If both appear, your setup is working correctly.