How to Track Your TikTok Ad Sales on Selar
Overview
With TikTok Pixel, you can track what happens after someone clicks your TikTok ad—so you know exactly what’s driving sales on your Selar store.
What is TikTok Pixel?
The TikTok Pixel is a tracking tool from TikTok that:
Monitors visitor activity on your store
Sends data to TikTok Ads Manager
Helps improve your ad performance
What You Can Do With It
Once connected, you can:
✔ Track Sales Performance
See which ads lead to actual purchases—not just clicks.
✔ Retarget Interested Visitors
Run ads to people who:
Viewed your product
Added to cart
Started checkout
✔ Improve Ad Optimisation
TikTok uses your data to find more buyers automatically.
✔ Create Lookalike Audiences
Reach new people similar to your existing customers.
What Selar Tracks Automatically
Selar sends these events to TikTok:
Product Page View
Add to Cart
Initiate Checkout
Successful Purchase
How to Connect TikTok Pixel to Selar
Log in to your Selar dashboard
Open Menu
Click Integrations
Select TikTok Pixels
Paste your Pixel ID
Click Update
How to Create a TikTok Pixel
Log in to TikTok Ads Manager
Go to Tools → Events
Click Data connection → Web
Enter your Selar Store URL
Choose Manual Setup
Select TikTok Pixel + Events API
Name your Pixel and click Create
To Find Your Pixel ID:
Go to Tools → Events → Data Sources
Select your Pixel
Copy the Pixel ID
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